2. Indian consumer
The reason why Tata Nano has been successful is that they are quick to respond to the growing needs ofconsumers and release innovative goods. Comparing to India's motorcycles which price level is about 0.3~0.5 lakh, the Nano is only about 1lakh which can attract the interest of the Indian consumers. Finally, the emergence of Nano had caused a great deal of fluctuation in I
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
of the market segment are unclear.
The reason why people with relatively low income still yearn to purchase luxury cars is because premium products are directly linked to the images that consumers wish to pursue. The brand of their cars enunciates the state of their wealth, social status and lifestyle choice. Therefore, instead of defining their target customers according to income, Audi and BM
of The Original Beetle, the expectations off the New Beetle are high. But the greatest strength of the New Beetle is the image that lets you express your identity and individuality in emotional aspects.
Weakness
However, the prices were high compared to the other competing small cars. Also, since the unique design could give the toy-like feeling, consumers might doubt if it’s really driva
food and share each other’s food culture. On the other hand, there are detailed differences in eating habits exist among three countries as the geographical and resources differences. Also, the differences of economic conditions make the gap more evident. Therefore, with considering such a lot of conditions, we are going to investigate about the food consumption tendency of three countries.
of the store, Orion couldn’t control the direction of the management easily. For example, agents tend to increase the operating sales through popular products. But from the point of Orion, it needs to experiment the chance of the new product because taste of the consumers changes quickly. Consumers say its new products are good but they are sick of them easily because there are so many things t
Information :
Quality and features of a Product, from initial consideration set through final purchase, shipping and returns.
Price :
Draw of lower prices and ease of comparison, but consumers also engage in price partitioning - evaluating influence of taxes and shipping costs on bottom line.
Assortment :
Variety and availability online, products are easier to adjust.
Convenience :
of well-being trend,
incerase of level of national income, incoming of western's dietary life, for this
reason 'premium milk market's rate of growth' is increased.
③ Chracters of business fluctuations
- Milk industry which typical domestic markets was effect business fluctuations,
season, sanitation-safety, so it comes the unbalance of production and
consumption. But rat
Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while determinately binding consumers, fans and retailers even closer to the organization. Thereby, realizing experience curve and location economy while thoroughly differentiating their products through accumulated values.